Websites for care providers · Black Country
Families don't discover you on Google. They find you on a directory, shortlist three or four agencies, then check each website to see whether you look like a real organisation — before they pick up the phone.
No cost, no obligation, nothing to sign. If it isn't obviously better than what you have, you owe me nothing and you keep it.
What's actually happening
Most care agency owners believe a website's job is to be found. It isn't — the directories do that. Your website's job is to be believed, in about eight seconds, by someone who has already shortlisted you.
of the time families spend researching care happens on homecare.co.uk and carehome.co.uk — not on Google.
Source: homecare.co.ukagencies on a typical shortlist. They click through to each website to check you're real, then ring two.
Homecare Association guidancemedian cost to recruit one care worker. Carers check your website before they apply, same as any job.
Sector workforce data, 2025/26Where the money actually is
Not traffic. Not rankings. These three, which are the ones that show up in your accounts.
Directory traffic already arrives. A share of it bounces at the moment they check you out. Recovering even part of that is the most certain return there is, because you'd already won those families.
West Midlands home care runs materially below the England average. When families can't tell three agencies apart, price is the only thing left to choose on. Looking established is how you stop competing on hourly rate.
Since the overseas route closed in March 2025, every agency is hiring from the same local pool. A careers page that actually works — real photos, a form that sends — is now part of your recruitment budget, whether you treat it that way or not.
The offer
You've had people ring you about your website before, and they all wanted a meeting and a deposit. I'd rather just do the work and let you judge it.
If you want the full site afterwards: £1,850 one-off, or £1,450 plus £145 a month if you'd rather I looked after it. Nothing is due until you've seen the work and said yes. I publish the price because you shouldn't have to sit through a call to find out.
Recent builds
I'm straight about this: these are demonstration builds, made to show what's possible rather than commissioned by a paying client. Judge the craft, not the client list. Ring or email and I'll send you the live links.
Reviews front and centre, every enquiry route working, built to be read on a phone in under ten seconds.
Callback form that catches enquiries while the adviser is with clients, rating displayed above the fold, compliance wording handled properly.
The site you're reading is also the work. It was built by the same person who'd build yours, and it loads in under a second on a phone. If it doesn't hold up, don't ring me.
Who you'd be dealing with
I'm Kevin. I build websites for care providers across Dudley, Wolverhampton, Sandwell and Walsall, and I don't work with anyone else — because knowing how families actually choose an agency took months, and it doesn't transfer to plumbers.
Expolitum is me. There's no account manager, no ticket system and nobody to chase. When you ring the number on this page, I answer it. When something needs changing, I change it that day.
For a small agency that's usually better than an agency of thirty people, where you're the smallest client on the list. It also means I can only take on a handful of builds at a time, so the free homepage offer isn't open-ended.
Kevin — 07899 700627 · [email protected]
Straight answers
There isn't one, but here's the honest reasoning. I'm building a client list in the care sector and I'd rather be judged on work than on a sales call. Some people take the homepage, use it and never speak to me again. That's a fair trade — I'd still rather that than spend the same hour cold-emailing.
Most agencies have. The question is whether they're still involved. If your site was built two years ago and nothing has changed since, that relationship has quietly ended even if nobody said so. The offer stands either way — if my homepage isn't better than what they built, you've lost nothing.
Homepage inside a week. Full site three to four weeks, and honestly that depends more on how quickly you get me your content than on me.
Most of the agencies I speak to run between five and twenty carers. Smaller is usually easier — there are fewer people who need to sign it off, and the work matters more per client.
Some, but I'd be lying if I sold you on that. Families overwhelmingly find care through directories, not search. A better website mostly wins you the families who've already found you and are deciding whether to ring. That's a smaller claim than most people will make you, and it's the one that's actually true.
You do. On your own domain, with your own logins. If you ever want to move it or hand it to someone else, that's your call and I won't make it awkward.
Next step
Tell me the name of your agency. I'll look at your site properly and tell you the three things I'd change first — free, and useful whether or not you ever pay me a penny.